Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an

Digital marketing strategy : An integrated approach to online marketing / Simon Kingsnorth. By: Kingsnorth, Simon. Material type: materialTypeLabel

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Digital marketing strategy an integrated approach to online marketing

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Digital marketing strategy : an integrated approach to online marketing. Av: Kingsnorth, Simon. Utgivningsår: [2019]. Språk: Engelska.

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The 4 Ps of marketing 8. Porters five forces 13. Brand or perceptual positioning map 18.

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